Meningkatkan Intention To Use Aplikasi Mobile JKN Melalui Perceived Usefulness Dan Attitude Towards Use Sebagai Variabel Intervening (Studi pada Pengguna Aplikasi Mobile JKN Segmen Pekerja Penerima Upah Badan Usaha di Wilayah BPJS Kesehatan Cabang Serang)

This study aims to examine and analyze the effect of perceived ease use subjective norms on intention with usefulness attitude towards as an intervening variable (a users JKN mobile application segment workers receiving corporate wages in Serang Branch BPJS Kesehatan). The data collection methods used are library research field studies by distributing questionnaires 190 for who receive business entities Kesehatan using proportional random sampling techniques. analysis technique is Structural Equation Modeling (SEM) SmartPLS software. results this indicate that has a negative insignificant use; norm positive significant usefulness; Subjective use.